Sretenka Dugalić

Tourism is an important base of the country's socio-economic and cultural development. Tourism development strategies involve factors that the society applies to make the best use of its benefits or neutralize the problems it creates in their economies. As every economic subject aims at achieving effectiveness and efficiency, tourism management is tasked with responding to current challenges, and connecting service providers to users so as to achieve mutual satisfaction. Decision-making in tourism is particularly complex when events (cultural, sports…) are held in protected areas and national parks, which attract tourists the most. Since the capacities of a tourist destination often do not meet the needs of constant, accelerated growth of the number of visitors, sustainable development becomes a professional challenge for tourism destination management, and it is often a source of problems for tour operators or governments. A lack of resources, pollution, security, numerous risks…, are some of the factors that may reduce tourism profits or contribute to losses. This paper explores certain aspects of strategies that can bring benefits for visitors, organizers and the society as a whole, in accordance with the achieved level of overall economic, social and cultural development. The paper also points out the concerns, problems, codes and strategies that affect the final product, as an aspect of engagement in the quality management process in tourism.

Keywords: cultural tourism, sports tourism, benefits and sustainable development, strategies for managing event tourism

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